How to sell digital art, brushes, 3D models and other creative assets

Digital art has two kinds of buyers. Some want a finished piece: a wallpaper, an illustration, a file to print and frame. Others are creators who want material for their own work: brushes, textures, 3D models, icons, mockups, stock photos and game assets. Both groups buy on looks first. The second group then checks formats and licenses, and that’s where a listing wins or loses them.

Sell digital art in the formats buyers expect

Asset	Formats to include	Also say
Illustrations and wallpapers	High-resolution PNG or JPG, sized for phones and desktops	The pixel dimensions of each file
Procreate brushes	.brushset (or single .brush files)	The Procreate version you tested in
Photoshop brushes	.abr	The Photoshop version you tested in
Textures	PNG, JPG or TIFF; EXR for high dynamic range	Resolution, and whether it tiles without visible seams
3D models	FBX, OBJ, glTF or GLB, plus the native file	Polygon count, textures, rigging
Stock photos	Full-resolution JPG	Releases for people and property
Icons	SVG and PNG	Grid size, stroke width, style
Mockups	Layered PSD with smart objects, or a Figma file	Which app and version it needs
Game assets	PNG sprite sheets, models, audio, engine packages	The engine and version you tested in

Check each app’s own help pages (Procreate, Adobe, your 3D tool or game engine) for current import steps, and link to them from your readme rather than rewriting them.

Licenses for digital art and assets

The license decides what a buyer may do, and buyers of assets read it. A simple, common structure:

• Personal license: use in the buyer’s own non-commercial projects.
• Commercial license: use in client work, marketing or products the buyer sells, where the asset is part of a larger work.
• Extended license: for uses like merchandise, print on demand or templates for resale, where the asset itself is much of what’s being sold.

On ShopFast, add each license as an option of the product with its own price. In every case, forbid reselling or sharing the asset itself, and include the terms as a license file in the download. This isn’t legal advice; have an unusual license reviewed before you rely on it.

How to sell 3D models and game assets

Game developers and 3D artists buy on technical fit, so give them what they need to decide:

• Renders from several angles, plus a wireframe view.
• Polygon count, texture resolution, and whether there are levels of detail.
• Whether it’s rigged or animated, and for which skeleton.
• The engine and version you tested in, and whether the import needs any setup.

Ship one ZIP per format so buyers download only what they use. When you clean up topology, add a level of detail or support a new engine version, send it to everyone who owns the asset from Catalog → Updates, by email, Discord DM and Telegram (updates to owners). Asset packs that include code, like tools and scripts for an engine, sell more like plugins and scripts.

How to sell Procreate brushes and textures

Brush buyers want to see strokes, not only finished art. Show each brush as a stroke at light and heavy pressure, plus a piece made only with the set. Say which Procreate version you tested in, and include a one-page PDF on importing a .brushset on an iPad.

For textures, show each one tiled across a larger area so buyers can see the seams, or the lack of them, and on a simple 3D shape if it’s a material. Give the resolution in pixels and list which maps are included (color, normal, roughness and so on).

Sell stock photos, wallpapers and icons

• Stock photos. Sell collections around a theme, show previews with your own visible watermark, and deliver the full-resolution files after payment. Keep model and property releases on file where they apply.
• Wallpapers. Small purchases suit pay what you want and tips at checkout, and a bundle of sets gives fans everything at once.
• Icons. Deliver editable SVG and PNG at common sizes, keep one consistent grid and stroke, and plan for growth: new icons can go to every owner as an update, which gives buyers a reason to buy the pack rather than one icon.

Show the work: previews and product pages

Previews sell assets, so show everything in the pack, not just the best piece: a contact sheet of every item, close-ups, and the asset in use. Customize your product cards so buyers see the details they scan for (product cards), group your work into categories and collections, and collect reviews from verified purchases. Product pages also get titles, descriptions and structured data for search engines (store SEO). For putting the whole shop together, see digital storefront, and for packs and bundles, how to price digital products.

Rules, protection and refunds

• Sell only what you made or have the right to sell. Fan art of characters you don’t own, and assets built from other people’s stock, can carry rights problems; check before you list.
• No adult content. ShopFast doesn’t allow adult content of any kind, art included (acceptable use policy).
• Protection. Download links expire and have a download limit you set, and watermarked downloads with a leak tracer are in early access, on request.
• Refunds. A delivered file can’t be taken back, though a full refund stops its download links. State your policy on the product page (refund policy for digital products).

Commissions and custom work

Not everything is a ready-made file. Commissions, custom portraits and made-to-order assets sell as a service: the buyer pays at checkout and you do the work once the order arrives (sell digital services). You can run both side by side: a shop of ready-made packs that deliver themselves, and a few commission slots. Art meant to be printed and framed has its own sizing rules, covered in sell printables.